Portage Turf Specialists LLC in Ravenna, Ohio, recently launched a freshly redesigned, mobile-friendly website with an onsite blog and social media integration to more easily connect with future customers.
Executives at Portage Turf overhauled the company website to better promote their lawn care programs online, using search engine marketing tactics to reach consumers who use services like Google, Yahoo!, and Bing to find local businesses. Responsive web design was integrated throughout the site to create a consistent user experience across devices of all sizes. The site adjusts appropriately for optimized viewing on desktops, tablets, and smartphones.
“Our new website was built from the ground up with purpose,” said company executive Brian Flower. “Not only does it talk about our services, but it explains why we do what we do and why customers should trust our expertise.”
Flower recognized the need for his website to be more easily found online. The goal of search marketing is to better position the lawn care company’s website amongst competitors’ on major search engines.